The Contenders brand was formed in 2012 under the leadership of Steve Newman, with the aim of dominating the Mixed Martial Arts scene in East Anglia. It has now grown to become one of the fastest rising MMA promotions in the county, streaming to thousands and showcasing talent from across the globe.
Since 2012, the promotion had increased in size and popularity, holding around 6 shows a year. As well as the main events, Contenders also hold amateur and inter-club shows for less experienced fighters. Both ‘Road to Contenders’ and ‘League of Contenders’ showcase some of the best local talent the region has to offer.
I was tasked with establishing a new identity to help position Contenders as one of the top dogs in UK MMA scene. This included creating a dynamic new brand and sub brands, marketing material, merchandise, and more.
The result is a powerful new identity that encapsulates the athleticism and star power of Contenders. At the core of the re-brand is the striking new icon, featuring an octagon, which is synonymous with MMA. The electrifying 'fluro green' accent colour really makes the design come to life and distinguishes Contenders from the competition. The sub brands of ‘Road to Contenders’ and ‘League of Contenders’ also have their own wordmarks that fit nicely under the overall brand.
The new design system has helped transform Contenders into a vibrant and engaging brand experience. With big plans for the future, the promotion is set to hold its first event to a new audience in London.
Jamie is a dedicated, hardworking, and genuine person who consistently outperforms everyone's expectations. He possesses a wide range of abilities and is always eager to assist others in learning and progressing within their roles while pushing their skills to the next level. I'm looking forward to working with him on a variety of future projects.
