In my final year of Uni, we were given a choice of briefs for the 2019 D&AD New Blood competition. One brief stood out to me in particular, set by Virgin Atlantic. Like many airlines, Virgin Atlantic now offers hotel stays and experiences at the point of booking flights. This new Flight & Hotel proposition is about being able to confidently book an entire trip at the touch of a button - saving time and sometimes money.
I wanted the brand to appeal to adventurous people who look for spontaneous trips, but can also afford to spend a bit more and would like a touch of luxury. The name chosen was Virgin Instinctive, and the logo is designed to look like a ticket. The poster campaign features iconic landmarks with an inverted gradient map, adding a luxurious quality. The deep colours really makes the white typography stand out.
I then created the website, which is both easy to use and aesthetically stunning. Taking inspiration from software like Spotify, the site has a fixed navigation bar on the side with easy access to everything you need.
The website features a reward system called Instinctive tickets, which allows customers to access special discounts and offers such as free flights and spending money. The UI shows how many tickets you have a need to receive such offers. You can even add which places you most want to visit and the website will bring up specific discounts and offers best suited to you.
